Software as a Business (SAAB)

Selling software is difficult, because software obeys other business models than physical products. This course introduces modern software business models, and structures innovation management as well as startup founding around this. Inspired by the Lean Startup movement in California, essential success factors for business cases are discussed. What is a "minimal viable product (MVP)"? What are "business model canvases (BMC)"? Along the lectures of Prof. Aßmann, several entrepreneurs report about their experiences with the founding of startup.
At the same time, an internship (Praktikum) of 2 SWS is conducted. Students work in groups of 5-6 people and work out a business model for an app of an IoT platform.

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